Cultural differences mean that a communication that is highly effective in one country may, if translated literally, be a complete flop in another. In fact, a company trying to establish a presence in a new market needs to tread carefully because a lack of awareness of the cultural issues or sensitivities in that market could mean that their marketing communications backfire, causing offence.

The Shamrock marketing team includes translators with copywriting experience. This means we can understand what you wish to say and write it in a way that will appeal  to your audience, wherever they are in the world.

If you want your marketing materials to really make an impact, why not request our copywriting service? That way you can be sure of really getting your message across.

For success in overseas markets, let Shamrock express your message.